Question 2 – Part B

2. Headline Intent vs Outcome (4 Marks)

Choose one headline you created in Part B, Q#1 Part B and answer the following: 

a) What is the primary intent of this headline? (e.g. curiosity, urgency, clarity, relevance, emotional pull) 

b) What action or response is the headline designed to trigger? 

c) Explain why this intent is appropriate for the target audience you selected.

Using the second headline from question 1, part B: Are you a lonely man? Here are reasons as to why that might be: the primary intent of this headline is curiosity. The headline is posed as a question, provoking the thoughts of the reader and making them think of what is being asked. The response this headline is meant to trigger is an answer to the question being posed. The headline makes the intended audience reflect on their own personal experience and come to their own conclusion. This intent is appropriate for the target audience because the topic is very specific and likely applies to the reader, the reader being a male who is potentially lonely. The headline calls to these men and makes them reflect on their personal experience.