3. SCC Advertising Program Headline (6 marks)
Create one headline for an article about the SCC Advertising Program, targeted to local graduating high school students.
You must provide:
a) The headline
b) An explanation of the information missing from the instructions
c) A detailed justification for your headline choice based on course concepts
You are intentionally not being told what questions to ask.
Headline: 17 high-paying jobs you can get after taking the St. Clair ADV program
The instructions of this question were to create a headline for the SCC ADV program, targeting local high school graduates. With this in mind, I need to speak to my audience, my audience being high school graduates within the Windsor-Essex area. With the audience defined, I then need to speak clearly to them in a way they can understand. Using plain language is important for this step so as not to confuse or overwhelm readers with big words. Once I know who I’m talking to and how to talk to them, I can structure the headline. This headline utilizes a number. As previously stated,d numbers draw attention and increase click-through rates. The headline is also concise and promises something specific. The headline creates intrigue for the target audience because it directly applies to them and promises useful information to the reader.
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