Question 1 – Part B

1. Headline Variation (12 marks)

Using the article from Part A, Question #1, you are to create three (3) different headlines. Each headline must emphasize a different headline element discussed in class. (3X4=12 Marks) 

For each headline:

a) Include the Headline 

b) Explain your reasoning 

c) Reference specific class concepts

Headline 1: 27 men shed light on why they are lonely, male loneliness epidemic

The first headline rewrite uses the specific number. Specific numbers increase click-through rates because it intrigues people. People are drawn to the numbers, especially the number 7, therefor including it at the beginning of the headline is likely to draw attention and get people to click. The headline is condensed and explains exactly what the article provides and delivers. 

Headline 2: Are you a lonely man? Here are reason as to why that might be

This next headline speaks directly to who the target audience is. This headline utilizes the flagging technique, speaking directly to the reader. This increases engagement because it seems as though the article is talking directly to whoever the reader is. This headline talks to the audience and sparks up a conversation, getting readers invested to the point where if they click, they are likely engage further by leaving a comment. This headline is structured like a question, prompting viewers to think about what is being asked and piquing their interest. This will then require the viewer to click on the article to satisfy their curiosity.

Headline 3: Male loneliness epidemic, why are men so damn sad

This headline is ultra-specific and straightforward. The headline states clearly what the article contains. The headline is condensed and doesn’t mislead readers about its content. This is important because viewers won’t respond well to being told a lie. The headline is unique and creates an emotional appeal. The emphasis on the second half of the headline draws attention by flaring emotions on the topic; the use of the word “damn” creates this emotional flare-up, making readers believe that the topic being discussed is important and requires the reader’s attention.