3. Click Motivation (8 marks)
a) Provide a different headline you recently clicked on.
b) Include the exact headline and a screenshot
c) Explain why you clicked it, not why you liked it
d) Tie your reasoning directly to course concepts
Headline:
The first thing that attracted me to this headline is the number. The headline features the number 17, a very specific number. Numbers in headlines are proven to increase click-through rates. Another reason I clicked it is that it is shorter and more straightforward compared to the previous headline. Compared to the previous headline, it is not as unique and doesn’t have any particular personality to it. The headline also does well at staying specific and relevant to its topic. The headline is not misleading and tells the reader exactly what the article contains.
This must be a different headline than Question #1
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