- WIZPR believes TikTok will be a crucial platform moving forward. As we did not cover actual video creation in this course, you will not be required to create the actual TikTok videos. Based on the topics discussed in class as they relate to social media content and planning, your group is to create a TikTok video concept and storyboard for each audience. Bonus marks if you create and submit the video!
Your group is to create a concept and storyboard for a TikTok video for each of the audiences. Listed below are the details. This includes a storyboard and outline of the videos – 4 bonus marks if you create the videos.
a) Revised Primary Audience
• A TikTok video showcasing one of the WIZPR Ring functions your group feels will resonate most with the audience.
Tiktok Concept Video for Travel Professionals:
Overview:
The opening of the Tiktok video starts with an emotional hook of a cafe worker “yelling” at a young travel professional after the professional said something wrong to the cafe worker when trying to order. The hook is short around 2-3 seconds in length and spikes the viewers curiosity to capture their attention and stop their scroll.
The video when they replay back to the travel professional walking in the streets of a foreign country towards a local coffee shop. They are on a business trip in a country that speaks a different language. The video is taken from a POV (Point of View) perspective and is a “day in the life” video of a travel professional. The purpose is to promote the Wizpr Ring and its advanced translation feature and how it can benefit travel professionals.
Once the professional reaches the coffee shop it cuts to them trying to order in the country’s main language. The professional wants to order a coffee, however, the cafe workers speak in a different language than they are. This causes a long awkward situation that progresses into the coffee shop worker “yelling” at the travel professional. After a short instance, the professional uses his Wizpr Ring that helps him smoothly translate their desired order into the proper language to convey the message clearly with the cafe workers. The video ends when the travel professional is walking out of the shop with the coffee in his hand showing that awkward moments can be solved with practice.
b) Revised Secondary Audience
• A TikTok video telling a story of how the WIZPR Ring can assist the audience in their daily lives.
Tiktok Concept Video for SOS Feature for Parents (Moms)
This opening of this video starts with an emotional hook that captures the attention of parents, specifically moms. The hook shows a mom sitting down in a dark room discussing the alarming rate of missing kids each year in the world. She proceeds to flip the video over to a testimonial style sit down with a mom that has an active family that is always on the go. Her young daughters are both dancers, and her son plays minor hockey for the local team. She touches on how parents are having trouble keeping track of their children and discusses the way she personally keeps her kids safe when they are away from her watch. She shows the Wizpr Ring and how the SOS feature is a major part of keeping her kids safe. Understanding the functions of the SOS feature and how it can reduce the risks of danger for parents and children in the future. The key elements of this TikTok video are appealing to emotion and fear. Parents, especially moms have an instant trigger for their children, safety is their number one concern at all times. Creating an advertisement that triggers parents’ emotions will increase initial engagement and by providing follow up content that is similar to this such as “tips to keep your child safe using Wizpr” will help to retain viewers, and increase followers and shares because the videos are providing relevant value driven content to the audience.
For each post, please outline your planning criteria and justify your goal, reasoning, and key elements. Don’t forget to include the destination for each post and your reasoning and goals for each. (10 X 2 = 20 marks) + 4 Bonus for submitting videos.
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