Category: Final project

2. To facilitate our ad network advertising, we have to provide the content for three digital display ads (banners). You will be required to write the content in multiple sizes to encourage people to learn more about the WIZPR Ring. You will be required to develop a visual storyboard for each banner. Please separate each banner on its own page with the following: (15 marks)

Please include:

a. Banner size. 

b. Content presented in separate frames. 

c. The goal of the banner. 

d. Reasoning and justification for each banner as it relates to topics covered in class. e. In-depth explanation of your planning process and reasoning. Destination plan. 

Banner Size: 300x600px

Goal of the banner: Increase conversion rate for Wizpr Ring in the travel industry.

Banner Size: 160x600px

Banner Size: 468×60

Goal of the banner: Increase conversion rate for Wizpr Ring in the travel industry.

To supplement our social media content, they are launching a campaign blog that highlights the real impact of the product. This blog will serve as a storytelling hub, showcasing the product, its features, how people use the WIZPR Ring in their daily lives etc. 

In addition to the blog, WIZPR will be running digital ad campaigns across various networks, directing traffic to the campaign landing page and social media platforms. These ads should effectively communicate the mission, excitement, and product features while encouraging engagement, participation, and support.

1. Please create an introductory blog post designed for your revised (Primary Audience ). (15 marks) 

a. This post should: 

i. Introduce the WIZPR Ring 

ii. Explain how it benefits the audience.

iii. Highlight the impact of the product and how its features will impact/help the Audience. 

iv. Encourage readers to engage with the campaign—whether through social media, signing up for the waitlist/purchase, or sharing the message. 

v. Include clear calls to action (CTAs) to drive further engagement.

You will be marked on the content and your answers to the questions below. 

a. Please provide your content and explain your planning thought process. 

b. How it meets our objectives. 

c. Your calls to action and justifications. 

d. Please provide in-depth justifications as they relate to elements discussed in class.

Starting with the header, the number 5 was used to catch the attention of readers. Studies show that our brains equate numbers with facts. When people see numbers, they are more prone to think that the information being stated is fact-based. The image in the blog post is simple; it shows off the ring being used with a copy that suggests that it is the most convenient way to talk to AI. The purpose of the image is to draw attention to the blog and entice people to read. The next element is the copy. The copy is written in plain language for the purpose of making it easy to read for readers. With the blog written in plain language, visitors are less likely to get confused while reading, which will keep them engaged. The call to action tells readers exactly what they should do next if they are interested in the product. The call to action tells viewers to visit the website for more information and pre-order the product on Indiegogo. This blog post meets our objectives by engaging our desired audience and educating readers on the product. The post gives clear reasons why the desired audience should buy the product and what to do next if they are interested in purchasing.

Blog Post:

5 Reasons Why Travel Workers Should Buy the WIZPR Ring: The Future of Voice Assistance

This article talks about a new technology in the field of voice assistance. Read to find out more about the WIZPR ring. 

Introducing the WIZPR ring, a voice-controlled device made to make your life a little easier. If you work in travel, this ring is the product you need, and here’s why:

1. Translation

With the use of AI technology, communication has never been easier. The WIZPR ring can translate into multiple languages:

• English
• Spanish
• German
• French
• Korean
• Japanese

This is just one of the reasons why this ring is essential for travel workers. The WIZPR ring has many other features that make the device so versatile. 

2. Privacy

The WIZPR ring has proximity features that let the user chat with the device privately. Unlike other devices, you can use your inside voice and talk to the ring quietly. No need to yell when you can whisper to the ring and keep your commands private, no matter where you are. No matter who’s around, the ring will only respond to you. 

3. Accurate and quick Commands

With the WIZPR ring, you won’t need to use wake words to activate it; start talking, and the ring will instantly talk back. Wait times are a thing of the past. Also, noise cancellation features allow the ring to accurately understand your commands, no matter how quiet you talk.

4. Portability

The WIZPR ring is small and portable. This gives users the ability to go about the mundane with voice-activated AI assistance at their side at all times. Its light weight and available in many sizes.

5. Safety SOS feature

The WIZPR ring has an SOS feature beneficial for people who travel often. The ring can track your location and send out an SOS call to the nearest authorities. It also records your surroundings and sends an alert out to emergency contacts.

The WIZPR ring is an amazing product for travel workers and is also convenient. If you want to learn more about the WIZPR ring or to purchase the ring visit the WIZPR website and pre-order the ring on Indiegogo.

DID NOT COMPLETE

1. WIZPR believes TikTok will be a crucial platform moving forward. As we did not cover actual video creation in this course, you will not be required to create the actual TikTok videos. Based on the topics discussed in class as they relate to social media content and planning, your group is to create a TikTok video concept and storyboard for each audience. Bonus marks if you create and submit the video!

Your group is to create a concept and storyboard for a TikTok video for each of the audiences. Listed below are the details. This includes a storyboard and outline of the videos – 4 bonus marks if you create the videos.

a) Revised Primary Audience 

• A TikTok video showcasing one of the WIZPR Ring functions your group feels will resonate most with the audience.

Tiktok Concept Video for Travel Professionals:

Overview: 

The opening of the Tiktok video starts with an emotional hook of a cafe worker “yelling” at a young travel professional after the professional said something wrong to the cafe worker when trying to order. The hook is short around 2-3 seconds in length and spikes the viewers curiosity to capture their attention and stop their scroll.

 The video when they replay back to the travel professional walking in the streets of a foreign country towards a local coffee shop. They are on a business trip in a country that speaks a different language. The video is taken from a POV (Point of View) perspective and is a “day in the life” video of a travel professional. The purpose is to promote the Wizpr Ring and its advanced translation feature and how it can benefit travel professionals.

Once the professional reaches the coffee shop it cuts to them trying to order in the country’s main language. The professional wants to order a coffee, however, the cafe workers speak in a different language than they are. This causes a long awkward situation that progresses into the coffee shop worker “yelling” at the travel professional. After a short instance, the professional uses his Wizpr Ring that helps him smoothly translate their desired order into the proper language to convey the message clearly with the cafe workers. The video ends when the travel professional is walking out of the shop with the coffee in his hand showing that awkward moments can be solved with practice. 

b) Revised Secondary Audience 

• A TikTok video telling a story of how the WIZPR Ring can assist the audience in their daily lives.

Tiktok Concept Video for SOS Feature for Parents (Moms) 

This opening of this video starts with an emotional hook that captures the attention of parents, specifically moms. The hook shows a mom sitting down in a dark room discussing the alarming rate of missing kids each year in the world. She proceeds to flip the video over to a testimonial style sit down with a mom that has an active family that is always on the go. Her young daughters are both dancers, and her son plays minor hockey for the local team. She touches on how parents are having trouble keeping track of their children and discusses the way she personally keeps her kids safe when they are away from her watch. She shows the Wizpr Ring and how the SOS feature is a major part of keeping her kids safe. Understanding the functions of the SOS feature and how it can reduce the risks of danger for parents and children in the future. The key elements of this TikTok video are appealing to emotion and fear. Parents, especially moms have an instant trigger for their children, safety is their number one concern at all times. Creating an advertisement that triggers parents’ emotions will increase initial engagement and by providing follow up content that is similar to this such as “tips to keep your child safe using Wizpr” will help to retain viewers, and increase followers and shares because the videos are providing relevant value driven content to the audience.

For each post, please outline your planning criteria and justify your goal, reasoning, and key elements. Don’t forget to include the destination for each post and your reasoning and goals for each. (10 X 2 = 20 marks) + 4 Bonus for submitting videos.

1. Based on the topics discussed in class as they relate to social media content and planning, please create two Instagram posts for your revised Audience “B” demographic: 

a. Create a post highlighting specific functions of the product. 

Instagram Post #1 – Function Highlight – Audience B: The convenient consumer

Destination: WIZPR AI RIngs Page

The goal of this Instagram post is to demonstrate one of the core aspects of the ring, that being the privacy function. The audience for this ad is people who are part of the late majority group in the adoption cycle. These people aren’t particularly interested in technology, which means they don’t actively keep up with the latest technological trends; however, they are willing to engage once they have definitive proof and results of the product providing value. This post was created to show off the main benefit of the WIZPR ring. 

The copy for the ad is short and relates directly to the function of the ring, telling viewers to “just whisper” instead of yelling. This is relevant to the post because the main aspect of the WIZPR ring is its proximity voice detection. The call to action entices viewers of the post to click and learn more. This call to action is a clear next step that guides viewers of the post down the purchase funnel. 

Visuals: The Visual aspect of this post is simply someone utilizing the ring and showing off its proximity voice detection function. The visual isn’t anything too immersive, but it clearly conveys the function of the ring and requires little effort for the viewer of the post. 

Typography: The post is structured in a way that easily conveys the message to the viewer. The viewers will first be drawn to the image of the person using the ring, then the copy at the bottom of the page, and lastly, the brand name is at the top of the page, so that viewers don’t miss it. 

CTA: The call to action is clear and tells the viewer exactly what they need to do should they want to expand the knowledge on the product. 

b. Create an interactive post that encourages engagement and participation (e.g., user-generated content, hashtag challenge, community stories). 

Instagram Post #1 – Hashtag engagement – Audience B:

Destination: WIZPR AI Rings Page

The goal of this Instagram post is to show off the ring and generate engagement from the audience. The audience for this ad is the same as the first, late majority adopters who aren’t into tech; however, they convert to paying customers by seeing proof and results from others. The purpose of this post is to customers who have already paid for this ring to show off their ring. This creates intrigue surrounding the ring. Content will be generated by consumers who have purchased in the “#RingPose” trend. This trend makes them feel important or exclusive for buying the ring and participating in the trend. The hashtag creates hype around the ring; it makes buyers feel important by having something to participate in post-buy. The main intention is to make those who haven’t bought the ring interested in it by seeing their fellow consumers participate in the “#RingPose” trend.

Visuals: The visual aspect of this post is someone posing with the ring. This is important because it reflects the exact purpose of the post. This post is meant to set the tone for the intended challenge that comes with it.

Typography: The type for this post is the description of the post. The reason for this is to have viewers focus primarily on the image. The type tells viewers what the brand is looking for, and this goes into the call to action.

CTA: The call to action for this post tells consumers who have bought to post a picture of themselves posing with the ring using the hashtag. The point of this is to create engagment with in the audience and encourage those who havent bought the ring to buy it.

For each post, please outline your planning criteria and justify your goal, reasoning, and key elements. Don’t forget to include the destination for each post and your reasoning and goals for each. (10 X 2 = 20 marks)

1. Based on the topics discussed in class as they relate to social media content and planning, please create two (2) Facebook posts for your revised Audience “A”. For each post, please outline your planning criteria and justify your goal, reasoning, and key elements. Don’t forget to include the destination for each post and your reasoning and goals for each. (10 X 2 = 20 marks) 

a. Create a post promoting the product. 

Facebook Post #1 – Product Promotion – Audience A: Travel Professionals

Destination: WIZPR – Product Landing Page

The reasonings and goals behind this facebook post was to target travel professionals and introduce the product WIZPR to them while solving a pain point for them. This audience is known for being a part of the late majority, meaning they require a lot of convincing before purchasing. The goal of this post is to provide a sense of emotional connection in a way of including a pain point, relating to their profession in the travel industry. The CTA would take them to the product landing page, which showcases the features of the product and all necessary information required to convince them to purchase.

Travel professionals must stay communicated at all times with their team or group of travelers, depending on the job type in the travel industry. The main pain point is that they are constantly on the go while carrying luggages, documents, devices, etc. The headline stating “On the go, but never out of touch”, refers back to the values of this audience, which includes safety and convenience. Targeting the convenience of communicating hands-free without being at risk with their personal items with them.

Key elements include:

• Visuals: Travel agent on an urban transit, speaking directly to the WIZPR AI Ring.
• Typography: The headline is in white, near the bottom of the page with the CTA being placed above it, creating the contrast for readability effect while being accessible on mobile devices.
• WIZPR: On the top left of the post, “WIZPR” is displayed utilizing blue and white from their website scheme. The sub-heading “AI Ring” provides the reader a slight clarification of what the product will provide and how it will benefit.
• CTA: The call-to-action acts as a trigger for those interested in reading more about the product.

b. Create an engaging post that drives awareness and action (e.g., participation, sharing, excitement for the product, signing up for the waitlist).

Facebook Post #2 – Beta Waitlist – Audience A: Travel Professionals

Destination: WIZPR – Landing Page (Email)

The reasonings and goals behind this facebook post was to promote our beta waitlist for travel professionals who are interested in representing the WIZPR Ring. As stated previously, this audience falls under late majority and by giving them the opportunity to beta test our product, it can increase purchase behavior because they have had the chance to try it out to their liking. This post promotes conversion over promotion from the first Facebook post. Inviting our audience to have the chance to try out the product, shifts them from being a passive viewer to an active viewer by engaging with WIZPR.

The headline “Wear the future of AI”, is to appeal to the audience for convenience in their job. Along with the call-to-action being “Join the exclusive beta list”, creating the sense of FOMO and urgency to sign up as only 30 spots are available. This actually creates the late majority’s to make a decision quicker because of the exclusive opportunity to try it out in-person before it is released – allowing them to grasp a better idea on if this product is right for them or not.

Key elements include:

• Visuals: Travel agent on the go, speaking directly to the WIZPR AI Ring.
• Typography: The headline is in white, on the left side of the page for better scannability and following the basic structure of the F-pattern, with the CTA being placed below it. This creates the contrast for readability effect while being accessible on mobile devices.
• WIZPR: On the top left of the post, “WIZPR” is displayed utilizing blue and white from their website scheme. The sub-heading “AI Ring” provides the reader a slight clarification of what the product will provide and how it will benefit.

CTA: The call-to-action acts as a trigger for FOMO and urgency to claim their spot for the beta testing.

1. Based on your research, what social media platforms do you think they should target as it relates to your defined audiences (2), content and getting our message across for our specific campaign? Please justify your answer. (2 X 5 marks) 

Before choosing which social media platforms suit best for our audiences, we need to position the WIZPR AI ring to align with the strengths of the platform and the audience selected. The focus is that WIZPR has no identity published, meaning we need to establish the presence through the authority of social media platforms, showcasing what this product’s features are and which pain points this solves for each audience.

Social Media Platform: Instagram

Primary Audience: (Travel Professionals)

We believe that WIZPR should target Instagram as their preferred social media platform for our primary audience.

The reasoning behind the choice of this social media platform is that Instagram was originally created to post pictures, turning into portfolios for users to view. For travel professionals, this is a great way to take advantage of the portfolio designed platform. They value cultural exploration, safety, and reliability. The segment being (ages 24-38 years old), view Instagram as a place for discovery in destinations and lifestyles from various creators. 

WIZPR’s AI Ring has yet to be discovered worldwide, which is why we believe Instagram reels are the key to our showcase and discoverability. We are aware that travel professionals are constantly relying on the use of communication and navigation barriers. Through reels, we can showcase WIZPR’s discoverability features such as GPS, and AI translations being used in action at a certain destination, to help solve pain points for our audience.

Referring back to Instagram being used as a portfolio platform, travel professionals would prefer that the WIZPR AI ring is aesthetically stylish while being performative, when posting on social media. A popular tech gadget such as the Apple Watch, visually looks bulky and more tech savvy, rather than stylish like a standard ring. In this case, the WIZPER AI ring is both stylish and performs at a high level like an Apple Watch gadget. 

Utilizing travel-related hashtags and partnering with travel-creators for sponsorships, this can increase the visibility of the WIZPR product to fall on Instagram feeds from our selected audience and their similar pain points such as convenience when traveling.

Social Media Platform: Facebook

Secondary Audience: (Value-based consumers)

We believe that WIZPR should target Facebook as their preferred social media platform for our secondary audience.

Value-based consumers are a non-tech savvy, brand-loyal, and family-orientated audience with their segment being (ages 32-55 years old). Facebook will provide the benefit of purchasing the product, earning the trust from the audience as they only care about the end results and how this product will help them with their kids, save time, etc. Facebook’s audiences are used primarily for family-based values through groups, where different families help each other out with tips and tricks for workability.

This audience falls under the late majority of buyers as they don’t purchase products because it looks cool but rather they are recommended through Facebook groups targeted towards a community of those with a family. As we know, WIZPR has no presence in the technology industry, so we can change that by posting in “family community” or “parenting” groups on Facebook. Posts that come from these communities come from individuals promoting the benefit of the product and not the technical specifications, which aligns perfectly for this audience.

3. Develop the content for the “landing page”. Based on the differences outlined in Part “A”, question #2, address how the content including the various web content elements will be different. Identify what you have done different and provide in-depth reasoning for your approach, goals, the content and the desired results. You will provide the content for the landing page in the same format as the website. (10 marks) 

The Wizpr Ring landing page is created to serve one singular objective that is backed by every section, every headline, and every piece of copy on the page and that is to convert a consumer who has arrived through a targeted email campaign or paid advertisement into a VIP pre-order at $99. This page was sent to existing subscribers which means the visitor already has made some sort of commitment with the brand. They have expressed prior interest by subscribing. This page is made to convert them from interest to action that is a financial commitment before a countdown timer reaches zero. 

Section 1: Hero section, “you’ve been selected for VIP early access.”

A website’s hero section exists to introduce the company and product to any and every possible audience group at the same time. The landing page hero operates on an entirely different reason and it is clearly understood in every world of the headline compared to traditional website hero sections that are broad to the mass differentiated audience groups. “You’ve been selected for VIP early access” is written to create a feeling of exclusivity to the user that persuades them to keep on reading the content below. The visitor is being told that they specifically have been chosen for something that is not available to everyone which is aligned with this landing page because the visitor arrived through an email campaign sent to existing subscribers meaning that the statement is factually correct since it arrived in their inbox and not on their social media feed for everyone else to see. This offer is only available through this specific page to this specific group of people. A website cannot replicate the same type of headline that connects with the visitor more emotionally because the website is being looked at by anyone who searches the brand name or follows a link from a article. Placing “you’ve been selected for VIP early access” on a website homepage would immediately contradict itself when a non subscriber arrived and read it which hurts their credibility of the exclusivity claim because they can now be seen as an untrustworthy brand due to their false promise of it being accessible to everyone at any given time. The countdown timer is a element in this section that reflects strategic difference 1 from Part A question 2 because a website is built on its long term viewability in having a business online that anyone can engage with anywhere and anytime as opposed to a countdown timer does the complete opposite. This element puts fear and urgency into the subscriber to make a decision on whether or not they want this limited time offer that only they have received which drives them into the conversion decision because this offer won’t be available after the time expires. Without the timer, a consumer who feels interested but not yet certain enough to act right away can close the tab and come back later which can result in them never returning. The timer counting down in front of them, the cost of leaving is $40 and is visible in real time. The landing page has no navigation or separate pages for the visitor to find which means that every piece of information that is in the landing page is specific to whoever was able to open it because they are one step closer in taking action than random visitors scrolling through the website since they signed up for their email list that shows much more commitment than that random visitor. 

Section 2: “your VIP package includes”

A website product features page is created to serve the multiple audience groups that involves having different types of content made to communicate the same message to different audience groups with different needs. The landing page features section only has elements that resolves the specific objections a consumer carries during the decision making process and that being spending $99 on a pre-launch AI ring. Every feature is chosen and worded specifically because it removes a barrier to the $99 commitment. The VIP exclusive perks answers the common question on the page, why should I order at $99 right now instead of waiting until this product appears in stores at $139? This question is much more relevant on a landing page because the consumer on this page has already expressed interest by subscribing, meaning that the barrier that is preventing them to commit is financially. The VIP exclusive perks addresses that barrier with five specific answers.

2. Provide the content for each page. Ensure that each page includes the various content elements and structure as discussed in class. For each page, provide in-depth reasoning for your approach, goals, the content and the desired results. Make sure you address the concepts we discussed in class. (20 marks)

Home page:

The purpose of the home page is to show off the ring and tell visitors why they should purchase it. This page serves the purpose of setting the tone for the rest of the website as well as the brand and product. It’s the first point of contact for customers. The page intends to encourage visitors to buy the product by giving them reasons as to why they should. The call to action is clear and straightforward, prompting visitors to pre-order the ring on Indiegogo.

Product page:

The purpose of the product page is to go in-depth about the product. This page gives visitors insight into what that page is exactly, discussing hardware, features, and specifications.  The page also features a call to action, prompting visitors to act and buy the ring. This page was designed to be info-driven and give visitors the information they want and/or need in order to transition into paying customers.

Story page:

The story page is a quick summary of the company’s history up until now. The appeal of the story page is to have visitors resonate with the story of the company. The call to action on this page is clear, the appeal of the page makes visitors connect with the brand by understanding the story and wanting them to be a part of our journey by purchasing the WIZPR ring.

FAQ page:

The FAQ page is simple; the questions on the page are all curated by the brand to clear up confusion about the product as quickly as possible. The questions incorporate keywords that relate to the ring and its features, such as WIZPR, the name of the ring, obviously, AI assistance, SOS mode, etc. The content for this page is more copy-heavy than image-heavy for the purpose of being clear and not distracting the visitor from their primary objective, answering their questions.

Contact page:

The contact page provides the company’s details for communication, primarily the email. The page allows users to submit their email and inquire further about questions, comments, or concerns they might have. This page serves as the point of communication between the company and customers. 

Blog page:

Lastly, the blog page provides visitors of the page with much more information about the WIZPR ring. This page allows visitors to further their knowledge of the ring by reading articles made by the company, and external articles made by other businesses or people, externally linked to the page.

Website – Part B (Execution)

As mentioned above, you are tasked with creating a general website to focus on organic website visitors. You will be responsible for the website content structure including the content. The site will be a minimum of five (5) pages not including the home page. You will not be required to create a “working and live” website, rather a mockup website in a paper format. 

Here is what you will need to provide: 

a) A sitemap illustrating the various site pages. 

b) A complete page for each page of the website inclusive of the website content. 

c) A homepage mockup including the main site navigation.

Tasks: 

1. Provide a general overview of the website including the page titles as well as a brief overview & intent for each page. Based on your research and knowledge covered in ADV 421 (as well as included in this project), provide in depth reasoning as to why you structured the site in this manner and why you intend to create the specific content. (10 marks) 

The WIZPR AI Ring Website is a 5-page site (6 if the home page is included) designed to give customers a space to explore the product. The website features pages such as Product, About, FAQs, Blog, and Contact. Each page title has been named with SEO intent. Each page title features the name of the business, WIZPR AI Rings, for search intent. When searched, customers will understand exactly the information each page offers. The keywords in the name of each page help boost search results, letting Google know what they’re indexing when providing search results based on users’ searches. The content on each page will accurately reflect what the page is for, as well as provide the visitor with the information they are looking for. 

Product page – (WIZPR AI Rings):

This page is the product page. The purpose of this page is to display the product for visitors to assess and make a decision to purchase. The page displays the product’s features and informs visitors of the benefits and value it provides. This page is made with the intent to convince visitors to purchase, and the content created for this page will reflect that. The goal is to push customers further down the funnel and convert them into paying customers.

About page – (WIZPR AI Rings Story):

The About page serves the purpose of being the trust builder of the website. This page intends to speak directly to customers and inform them of the business’s mission and goals. The About page acts as a means to build credibility. This is meant to give consumers a reason as to why they should trust the brand. The about page humanizes the brand in the eyes of visitors. This is especially important for a brand that utilizes AI technology, since people are already very skeptical about it. The about page is meant to give customers more assurance of the brand and product.

FAQs page – (WIZPR AI Rings FAQs):

The FAQs page is meant to tie up any loose ends about the brand and product. The page acts as a hub for questions and concerns, curated by the company, that potential customers might have while buying the ring or before buying the ring. The point of this page is to make customers transition down the purchase funnel, by clearing up any confusion or misconceptions about the product or brand right as they occur. We can encourage customers to reach the decision of purchasing quicker. The FAQs page is also beneficial for SEO purposes. By using relevant keywords, the FAQs page is more likely to get indexed based on customer search Queries. 

Blog page – (WIZPR AI Rings Blog); 

The purpose of the blog page is to keep people up to date on any news regarding the brand or product. The page serves as another trust builder for potential customers. The blog page will be filled with informative content that provokes engagement from customers. The blog page will feature both articles curated by the company as well as external articles to increase the options for customers who are curious about the brand or product. The blog page acts as a hub for user engagement, and customers can share their thoughts and opinions about the brand or product, as well as their experiences with the product or brand.

The blog and the FAQs page are similar; however, they differ in purpose. The FAQs page is questions, predominantly curated by the company, meant to prevent confusion or misconception as customers become more interested in the product, while the blog page is for consumers to relay information among themselves and for additional, external information about the product to build trust with our audience. 

Contact page – WIZPR AI Rings Contact

The contact page is where customers can personally inquire about the product. The company’s contact information: phone number, email, mailing address, etc., is listed for those who have deeper questions, comments, and concerns about the company or the product. It’s a communication tool and helps build trust with the audience.

2. Provide the content for each page. Ensure that each page includes the various content elements and structure as discussed in class. For each page, provide in-depth reasoning for your approach, goals, the content and the desired results. Make sure you address the concepts we discussed in class. (20 marks)

Home page:

The purpose of the home page is to show off the ring and tell visitors why they should purchase it. This page serves the purpose of setting the tone for the rest of the website as well as the brand and product. It’s the first point of contact for customers. The page intends to encourage visitors to buy the product by giving them reasons as to why they should. The call to action is clear and straightforward, prompting visitors to pre-order the ring on Indiegogo.

Product page:

The purpose of the product page is to go in-depth about the product. This page gives visitors insight into what that page is exactly, discussing hardware, features, and specifications.  The page also features a call to action, prompting visitors to act and buy the ring. This page was designed to be info-driven and give visitors the information they want and/or need in order to transition into paying customers.

Story page:

The story page is a quick summary of the company’s history up until now. The appeal of the story page is to have visitors resonate with the story of the company. The call to action on this page is clear, the appeal of the page makes visitors connect with the brand by understanding the story and wanting them to be a part of our journey by purchasing the WIZPR ring.

FAQ page:

The FAQ page is simple; the questions on the page are all curated by the brand to clear up confusion about the product as quickly as possible. The questions incorporate keywords that relate to the ring and its features, such as WIZPR, the name of the ring, obviously, AI assistance, SOS mode, etc. The content for this page is more copy-heavy than image-heavy for the purpose of being clear and not distracting the visitor from their primary objective, answering their questions.

Contact page:

The contact page provides the company’s details for communication, primarily the email. The page allows users to submit their email and inquire further about questions, comments, or concerns they might have. This page serves as the point of communication between the company and customers. 

Blog page:

Lastly, the blog page provides visitors of the page with much more information about the WIZPR ring. This page allows visitors to further their knowledge of the ring by reading articles made by the company, and external articles made by other businesses or people, externally linked to the page.