- Based on the topics discussed in class as they relate to social media content and planning, please create two Instagram posts for your revised Audience “B” demographic:
a. Create a post highlighting specific functions of the product.
Instagram Post #1 – Function Highlight – Audience B: The convenient consumer
Destination: WIZPR AI RIngs Page
The goal of this Instagram post is to demonstrate one of the core aspects of the ring, that being the privacy function. The audience for this ad is people who are part of the late majority group in the adoption cycle. These people aren’t particularly interested in technology, which means they don’t actively keep up with the latest technological trends; however, they are willing to engage once they have definitive proof and results of the product providing value. This post was created to show off the main benefit of the WIZPR ring.
The copy for the ad is short and relates directly to the function of the ring, telling viewers to “just whisper” instead of yelling. This is relevant to the post because the main aspect of the WIZPR ring is its proximity voice detection. The call to action entices viewers of the post to click and learn more. This call to action is a clear next step that guides viewers of the post down the purchase funnel.
Visuals: The Visual aspect of this post is simply someone utilizing the ring and showing off its proximity voice detection function. The visual isn’t anything too immersive, but it clearly conveys the function of the ring and requires little effort for the viewer of the post.
Typography: The post is structured in a way that easily conveys the message to the viewer. The viewers will first be drawn to the image of the person using the ring, then the copy at the bottom of the page, and lastly, the brand name is at the top of the page, so that viewers don’t miss it.
CTA: The call to action is clear and tells the viewer exactly what they need to do should they want to expand the knowledge on the product.
b. Create an interactive post that encourages engagement and participation (e.g., user-generated content, hashtag challenge, community stories).
Instagram Post #1 – Hashtag engagement – Audience B:
Destination: WIZPR AI Rings Page
The goal of this Instagram post is to show off the ring and generate engagement from the audience. The audience for this ad is the same as the first, late majority adopters who aren’t into tech; however, they convert to paying customers by seeing proof and results from others. The purpose of this post is to customers who have already paid for this ring to show off their ring. This creates intrigue surrounding the ring. Content will be generated by consumers who have purchased in the “#RingPose” trend. This trend makes them feel important or exclusive for buying the ring and participating in the trend. The hashtag creates hype around the ring; it makes buyers feel important by having something to participate in post-buy. The main intention is to make those who haven’t bought the ring interested in it by seeing their fellow consumers participate in the “#RingPose” trend.
Visuals: The visual aspect of this post is someone posing with the ring. This is important because it reflects the exact purpose of the post. This post is meant to set the tone for the intended challenge that comes with it.
Typography: The type for this post is the description of the post. The reason for this is to have viewers focus primarily on the image. The type tells viewers what the brand is looking for, and this goes into the call to action.
CTA: The call to action for this post tells consumers who have bought to post a picture of themselves posing with the ring using the hashtag. The point of this is to create engagment with in the audience and encourage those who havent bought the ring to buy it.
For each post, please outline your planning criteria and justify your goal, reasoning, and key elements. Don’t forget to include the destination for each post and your reasoning and goals for each. (10 X 2 = 20 marks)
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