2. Provide the content for each page. Ensure that each page includes the various content elements and structure as discussed in class. For each page, provide in-depth reasoning for your approach, goals, the content and the desired results. Make sure you address the concepts we discussed in class. (20 marks)
Home page:
The purpose of the home page is to show off the ring and tell visitors why they should purchase it. This page serves the purpose of setting the tone for the rest of the website as well as the brand and product. It’s the first point of contact for customers. The page intends to encourage visitors to buy the product by giving them reasons as to why they should. The call to action is clear and straightforward, prompting visitors to pre-order the ring on Indiegogo.
Product page:
The purpose of the product page is to go in-depth about the product. This page gives visitors insight into what that page is exactly, discussing hardware, features, and specifications. The page also features a call to action, prompting visitors to act and buy the ring. This page was designed to be info-driven and give visitors the information they want and/or need in order to transition into paying customers.
Story page:
The story page is a quick summary of the company’s history up until now. The appeal of the story page is to have visitors resonate with the story of the company. The call to action on this page is clear, the appeal of the page makes visitors connect with the brand by understanding the story and wanting them to be a part of our journey by purchasing the WIZPR ring.
FAQ page:
The FAQ page is simple; the questions on the page are all curated by the brand to clear up confusion about the product as quickly as possible. The questions incorporate keywords that relate to the ring and its features, such as WIZPR, the name of the ring, obviously, AI assistance, SOS mode, etc. The content for this page is more copy-heavy than image-heavy for the purpose of being clear and not distracting the visitor from their primary objective, answering their questions.
Contact page:
The contact page provides the company’s details for communication, primarily the email. The page allows users to submit their email and inquire further about questions, comments, or concerns they might have. This page serves as the point of communication between the company and customers.
Blog page:
Lastly, the blog page provides visitors of the page with much more information about the WIZPR ring. This page allows visitors to further their knowledge of the ring by reading articles made by the company, and external articles made by other businesses or people, externally linked to the page.
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