Website – Part B (Execution)
As mentioned above, you are tasked with creating a general website to focus on organic website visitors. You will be responsible for the website content structure including the content. The site will be a minimum of five (5) pages not including the home page. You will not be required to create a “working and live” website, rather a mockup website in a paper format.
Here is what you will need to provide:
a) A sitemap illustrating the various site pages.
b) A complete page for each page of the website inclusive of the website content.
c) A homepage mockup including the main site navigation.
Tasks:
1. Provide a general overview of the website including the page titles as well as a brief overview & intent for each page. Based on your research and knowledge covered in ADV 421 (as well as included in this project), provide in depth reasoning as to why you structured the site in this manner and why you intend to create the specific content. (10 marks)
The WIZPR AI Ring Website is a 5-page site (6 if the home page is included) designed to give customers a space to explore the product. The website features pages such as Product, About, FAQs, Blog, and Contact. Each page title has been named with SEO intent. Each page title features the name of the business, WIZPR AI Rings, for search intent. When searched, customers will understand exactly the information each page offers. The keywords in the name of each page help boost search results, letting Google know what they’re indexing when providing search results based on users’ searches. The content on each page will accurately reflect what the page is for, as well as provide the visitor with the information they are looking for.
Product page – (WIZPR AI Rings):
This page is the product page. The purpose of this page is to display the product for visitors to assess and make a decision to purchase. The page displays the product’s features and informs visitors of the benefits and value it provides. This page is made with the intent to convince visitors to purchase, and the content created for this page will reflect that. The goal is to push customers further down the funnel and convert them into paying customers.
About page – (WIZPR AI Rings Story):
The About page serves the purpose of being the trust builder of the website. This page intends to speak directly to customers and inform them of the business’s mission and goals. The About page acts as a means to build credibility. This is meant to give consumers a reason as to why they should trust the brand. The about page humanizes the brand in the eyes of visitors. This is especially important for a brand that utilizes AI technology, since people are already very skeptical about it. The about page is meant to give customers more assurance of the brand and product.
FAQs page – (WIZPR AI Rings FAQs):
The FAQs page is meant to tie up any loose ends about the brand and product. The page acts as a hub for questions and concerns, curated by the company, that potential customers might have while buying the ring or before buying the ring. The point of this page is to make customers transition down the purchase funnel, by clearing up any confusion or misconceptions about the product or brand right as they occur. We can encourage customers to reach the decision of purchasing quicker. The FAQs page is also beneficial for SEO purposes. By using relevant keywords, the FAQs page is more likely to get indexed based on customer search Queries.
Blog page – (WIZPR AI Rings Blog);
The purpose of the blog page is to keep people up to date on any news regarding the brand or product. The page serves as another trust builder for potential customers. The blog page will be filled with informative content that provokes engagement from customers. The blog page will feature both articles curated by the company as well as external articles to increase the options for customers who are curious about the brand or product. The blog page acts as a hub for user engagement, and customers can share their thoughts and opinions about the brand or product, as well as their experiences with the product or brand.
The blog and the FAQs page are similar; however, they differ in purpose. The FAQs page is questions, predominantly curated by the company, meant to prevent confusion or misconception as customers become more interested in the product, while the blog page is for consumers to relay information among themselves and for additional, external information about the product to build trust with our audience.
Contact page – WIZPR AI Rings Contact
The contact page is where customers can personally inquire about the product. The company’s contact information: phone number, email, mailing address, etc., is listed for those who have deeper questions, comments, and concerns about the company or the product. It’s a communication tool and helps build trust with the audience.
2. Provide the content for each page. Ensure that each page includes the various content elements and structure as discussed in class. For each page, provide in-depth reasoning for your approach, goals, the content and the desired results. Make sure you address the concepts we discussed in class. (20 marks)
Home page:
The purpose of the home page is to show off the ring and tell visitors why they should purchase it. This page serves the purpose of setting the tone for the rest of the website as well as the brand and product. It’s the first point of contact for customers. The page intends to encourage visitors to buy the product by giving them reasons as to why they should. The call to action is clear and straightforward, prompting visitors to pre-order the ring on Indiegogo.
Product page:
The purpose of the product page is to go in-depth about the product. This page gives visitors insight into what that page is exactly, discussing hardware, features, and specifications. The page also features a call to action, prompting visitors to act and buy the ring. This page was designed to be info-driven and give visitors the information they want and/or need in order to transition into paying customers.
Story page:
The story page is a quick summary of the company’s history up until now. The appeal of the story page is to have visitors resonate with the story of the company. The call to action on this page is clear, the appeal of the page makes visitors connect with the brand by understanding the story and wanting them to be a part of our journey by purchasing the WIZPR ring.
FAQ page:
The FAQ page is simple; the questions on the page are all curated by the brand to clear up confusion about the product as quickly as possible. The questions incorporate keywords that relate to the ring and its features, such as WIZPR, the name of the ring, obviously, AI assistance, SOS mode, etc. The content for this page is more copy-heavy than image-heavy for the purpose of being clear and not distracting the visitor from their primary objective, answering their questions.
Contact page:
The contact page provides the company’s details for communication, primarily the email. The page allows users to submit their email and inquire further about questions, comments, or concerns they might have. This page serves as the point of communication between the company and customers.
Blog page:
Lastly, the blog page provides visitors of the page with much more information about the WIZPR ring. This page allows visitors to further their knowledge of the ring by reading articles made by the company, and external articles made by other businesses or people, externally linked to the page.
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