Question 3

3. Question 3 

Visit the St. Clair College website. Analyze it strictly from a visual marketing strategy perspective targeting:

Local domestic high school students.

You are to provide three strategic visual enhancement recommendations. For each recommendation: 

b) Propose a specific visual improvement (3 x 2 = 6 Marks) 

c) Explain why it would improve recruitment effectiveness (3 x 2 = 6 Marks)

d) Connect it to student psychology and digital behaviour (3 x 2 = 6 Marks)

Do not provide vague suggestions like:

• “Add more pictures” 

• “Make it more modern” 

• “Use better graphics”

You need to be specific based on class content only:

• What type of visuals? 

• Where? 

• Why? 

• What behavioural outcome would it influence? 

Think like a digital strategist. (24 Marks Total)

One way st. Clair can improve is by flipping the dynamic between visuals and text. Theres alot more text than visuals on the site. People, especially young people, process images and videos way faster than text. If you want to reach a young and impressionable high school audience more images will be needed. These images and videos need to also be relevant to the students, display the authentic student experience rather than glamorizing the experience of the programs.This will boost recruitment effectiveness because you are speaking to the audience in a way that resonates with them the best. Teens are constantly consuming, and visuals allow them to consume more information at a faster rate and volume.