Question 2

Question 2a (8 Marks)

Why did you choose the specific image(s)?

Your explanation must include:

a) Business relevance 

• This image is relevant to my business because it clearly displays my product. It shows popular manga titles that are easily recognizable to anime and manga fans. Along with displaying the product, it shows a young person who is infatuated and engaged with the manga they’re reading. This shows how engaging and enjoyable manga is for fans.

b) Target audience alignment 

• The reason why this image aligns with my target audience is the overall aesthetic of the image. The image portrays a comfortable and enjoyable experience while reading manga. The reason it reaches my audience is that it taps into the culture of reading. The image shows how immersed you can become in manga, in terms of the collection of manga and manga-themed merchandise. 

c) Image intent 

• The intent of the image is to communicate the brand to customers. As previously stated, the image displays immersion and enjoyment. The core messaging is that manga is more than just books, it’s an experience that anyone can be a part of.

d) Why does this visual work better than alternative visual approaches

• This image works because of its general aesthetic and authentic feel. Theres nothing screaming at viewers of the image or overwhelming them. Its a simple image with a clear message. This image works because its a reflection of most manga, comfortably enjoying their favourite manga titles. 

Question 2b (8 Marks)

Explain in detail how the image(s) strengthens the post from a digital marketing perspective.

You may reference: 

• Attention economy 

• Scroll behavior 

• Visual hierarchy 

• Brand perception 

• Trust building 

• Emotional triggers 

• Information processing 

• Conversion influence

Be analytical. This is not a design reflection. This is marketing reasoning. 
The image strengthens the post by appealing to emotions. The image makes viewers feel as though they are the ones in the image, it portrays a comforting aesthetic as well as an immersive experience with manga. In terms of attention economy, the image strengthens the post by displaying popular manga titles that are easily recognizeable. The image also guides viewers attention by starting with the person in the center who is reading manga and then drawing the viewers attention to the popular manga titles around the person in the image. The engagement the person in the image has with the manga they’re reading creates a want for manga for viewers and can drive them to purchase simply because they see someone else enjoying manga.