Explain in detail how the image(s) strengthens the post from a digital marketing perspective.
You may reference:
• Attention economy
• Scroll behavior
• Visual hierarchy
• Brand perception
• Trust building
• Emotional triggers
• Information processing
• Conversion influence
Be analytical. This is not a design reflection. This is marketing reasoning.
The image I have selected strengthens the post by conveying the message without making the audience do any work. Because of the image, the target audience can process the message of the post without having to read a dump of words. Because of the image, viewers don’t feel as though they are giving up their time with the post, even though they are clearly being sold something.
Another way the image strengthens the post is by brand perception. The image features many popular titles. The reason why this can enhance the perception of my brand is by displaying the catalogue of the products I’m selling. From classics to mainstream titles to more niche manga series, the image shows the diverse catalogue of manga my business offers.
The visual hierarchy of the image also comes into play for this post. The structure of this image makes viewers stop what they’re doing, captures their attention, and guides them through a specific path. The positioning of the person in the image serves as the primary focal point of the image. The book in their hand acts as the secondary focal point; from there, the eyes of the viewers are then guided to the many books that circle the person in the picture. This is necessary because the web is full of content, and it is important to make sure that my post stands out to my audience and accurately reaches them.
The image also conveys an emotional response within the target audience. It does this by displaying the lifestyle of someone who enjoys and collects manga. It shows how infatuated they are with their hobby and prompts viewers to be like the person in the image, by making them feel as though they are being left out. By seeing someone enjoy the same hobby as them, viewers, who are the intended audience, remember why they enjoy this hobby as much as they do. It fuels their passion and removes weaving when making a purchase.
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